The Secret of Eze: How Eze Is Revolutionizing The Universe Of Perfumes.
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The Secret of Eze: How Eze Is Revolutionizing The Universe Of Perfumes.

Long gone are the days when perfumes were only men and women-centric; these days, perfumes are crossing the fragrance barriers and boundaries of gender and a Gucci Bloom could be suitable for a man and a Tom Ford Men could be worn by a woman! Same goes with clothing, shoes and other accessories.

Eze is one amongst the many game changers in the perfume industry and has made a Big Bang in the universe of perfumes, in the galaxy of fragrances. In the realm of fragrances, where tradition and sophistication have long reigned supreme, one brand has emerged as a game-changer. Eze has revolutionized the universe of perfumes with its visionary and innovative approach. By pushing boundaries and embracing creativity, ​our ​​this ​brand has captivated fragrance enthusiasts worldwide.

In this blog, we will explore the remarkable ways in which Eze is transforming the perfume industry with its bold, beautiful and powerful messages and values.

Gender neutral – Eze is one of the very few brands in the perfume universe that has an ‘X’ category that is specifically meant for those who prefer not to ​identify​​identity​ with one end of the ​gender ​spectrum​ gender​. Apart from our amazing collections for men and women​, which are equally suitable for those who see the world beyond genders​, we have two ​fragrances ​under our X category (​for those who aren’t afraid to be unapologetically themselves)​ that are sure to revolutionize the way in which the perfume industry will unfold in the years to come.

A Fusion of Art and Science: At the heart of Eze's innovation lies the fusion of art and science. By combining the expertise of perfumers, chemists, and artists, the brand has crafted an entirely new olfactory experience. ​Our ​​Their ​perfumes go beyond mere scents; they are masterpieces of creativity and technical excellence. Through meticulous research and development, Eze has harnessed cutting-edge technology to enhance the fragrance creation process, resulting in unique and captivating perfumes.

Embracing Sustainable Practices: In an era where sustainability is paramount, Eze has taken a bold stance by embracing eco-friendly practices. Their commitment to the environment is reflected in every aspect of their operations. We are environment-friendly, cruelty-free, 100% vegan, and are very safe on your skin. From sourcing ethically and responsibly obtained ingredients to utilizing recyclable and ​biodegradable ​packaging, ​at ​Eze ​we ​ensure​s​ that ​our ​​their ​perfumes leave a minimal ecological footprint. By pioneering sustainable practices, we inspire other brands in the industry to follow suit, thereby transforming the perfume industry as a whole.

Personalized Fragrance Experiences: In a world where individuality is celebrated, Eze understands the importance of personalization. Through an interactive online platform​, active customer support​ or in-store consultations, customers can choose from a wide selection of notes and accords, empowering them to express their unique personalities through scent. This innovative approach has not only transformed the way people perceive perfumes but also established a deeper emotional connection between consumers and the brand. Our perfumes are also available in small, travel-friendly vials so that you can carry around your Eze with you while leaving your orb safely at home.

Engaging the Digital Landscape: Eze has harnessed the power of the digital landscape to engage and connect with fragrance enthusiasts worldwide. Through their interactive website and social media platforms, they have created a vibrant community where customers can share their experiences, learn about the brand's latest innovations, and connect with like-minded individuals. By embracing digital technologies, Eze has democratized access to their products and established a global presence, breaking the barriers of traditional perfume retailing, alongside curating a story, a message to each perfume connecting them back to every kind of personality out there, no matter who you are. We also have our stores opening all over India soon, so that you can come and experience your Eze before you buy.
Eze’s commitment to pushing boundaries and challenging conventions has not only captivated fragrance enthusiasts but also inspired other brands to follow suit. We have and will continue to shape the future of perfumery, ensuring that the universe of fragrances remains vibrant, creative, and inclusive for all!

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Related Products

EZE LIT | WOMEN's PERFUME
EZE LIT | WOMEN's PERFUME

EZE LIT | WOMEN's PERFUME

FLORAL, FRUITY, MUSKY
Rich Fragrance: A fragrance that captures the essence of a confident, captivating 'it girl'. Housed in a deep red metallic bottle this perfume blends fruity and warm amber notes, perfect for your style.
Manufactured by IncredibleIndriya Beauty Essentials PVT LTD.
Hero ingredients

Berries
Tarty and zesty

Violet
Soft and sweet

Cashmeran
Warm and velvety
How to use your eze
Twist and pull the cap to open your Eze. Spritz on your pulse points .i.e. behind your ears, near your armpits, the wrists and inner side of the elbow for maximum impact.
Care and storage

The key is to keep it away from light and heat – so a bathroom, or a sunny dressing table, is NOT the place for your fragrance: higher temperatures affect the top notes of a fragrance, making it musty, or more sour. If you have a dark cupboard to store perfume in, or a drawer, that’s perfect.

Ideally, keep it in the box, or – if you’re using a drawer – wrap bottles in a scarf, or even plastic, unglamorous as that is. Be aware that perfume that’s never been opened and kept in a dark place can last more than 40 years!

Faq’s
  1. What is the difference between Parfum, EDP, EDT, Deo, Aftershave and Cologne etc.?

    These descriptions are used to identify the strength or concentration of perfume oil in a fragrance. The concentrations can vary from fragrance to fragrance, but here is an average guide. In general, the higher the percentage, the higher the price

    Extract/solid perfume – 20-30%
    Perfume – 15-25 %
    Eau de Parfum (EDP) – 8-15% (Psst! All Eze perfumes are EDPs)
    Eau de Toilette (EDT) – 4-8%
    Deodorants (Deos)- 2-4%
    Cologne (EDC) – 2-4%
    Aftershave – 2-4%

  2. Where should I apply perfume?

    Spray/dab on your ‘hot spots’, or pulse points – behind the ears, temples, wrists, nape of neck, back of the knees and in the crease of your elbows. The blood flows close to the surface in these zones, and heats the fragrance oils.

    One big no-no: never ever rub their wrists together after applying fragrance, because it affects the oils.

  3. How much should I wear?

    This is personal – but enough so you can smell it, and not too much that it overpowers the surrounding area. Only when people come close should they experience your perfume. If you’re unsure about whether you tend to ‘overdo’ your fragrance, ask a (good) friend. And take into account the occasion, too: you would certainly want to wear more for a romantic night out than to the office, or lunch with a future mother-in-law!

  4. How long will the perfume last on me?

    That depends on the type of fragrance and on your unique odor footprint, as well as the oiliness or dryness of your skin. Perfume likes to ‘cling’ to oil. This could also mean enhancing the natural oil of your skin by applying a body lotion or a rich cream, before applying your perfume, to give it something to ‘cling’ to.

    The strength of the fragrance is also a factor, and so are the notes: deep, smoldering base notes – the woods, resins, leather and tobacco etc. – last longer. So, a fresh cologne will never last as long as an Oriental.

Ingredients
ETHYL ALCOHOL (96% V/V) CONTENT: 80% W/W DENATURED WITH 0.1549% OF T-BUTYL ALCOHOL + 0.00058% OF DENATONIUM BENZOATE. ALCOHOL DENATURED, PERFUME, AQUA, BHT, BUTYLPHENYL METHYLPROPIONAL, LINALOOL, BENZYL SALICYLATE , LIMONENE, CITRONELLOL, CITRAL
Regular price Rs. 995.00
EZE MAGIC | MEN's PERFUME
EZE MAGIC | MEN's PERFUME

EZE MAGIC | MEN's PERFUME

SPICY, GOURMET, OUD
Rich Fragrance & Perfect for Everyday Use: Step into a world where classic masculinity meets fresh modernity. Housed in a rich bronze metallic bottle, this fragrance combines fresh notes with a hint of oud, tailored for your unique style.
Manufactured by IncredibleIndriya Beauty Essentials PVT LTD.
Hero ingredients

Cinnamon
Spicy and sweet

Tabacoo
Warm and spicy

Oud
Warm and earthy
How to use your eze
Twist and pull the cap to open your Eze. Spritz on your pulse points .i.e. behind your ears, near your armpits, the wrists and inner side of the elbow for maximum impact.
Care and storage

The key is to keep it away from light and heat – so a bathroom, or a sunny dressing table, is NOT the place for your fragrance: higher temperatures affect the top notes of a fragrance, making it musty, or more sour. If you have a dark cupboard to store perfume in, or a drawer, that’s perfect.

Ideally, keep it in the box, or – if you’re using a drawer – wrap bottles in a scarf, or even plastic, unglamorous as that is. Be aware that perfume that’s never been opened and kept in a dark place can last more than 40 years!

Faq’s
  1. What is the difference between Parfum, EDP, EDT, Deo, Aftershave and Cologne etc.?

    These descriptions are used to identify the strength or concentration of perfume oil in a fragrance. The concentrations can vary from fragrance to fragrance, but here is an average guide. In general, the higher the percentage, the higher the price

    Extract/solid perfume – 20-30%
    Perfume – 15-25 %
    Eau de Parfum (EDP) – 8-15% (Psst! All Eze perfumes are EDPs)
    Eau de Toilette (EDT) – 4-8%
    Deodorants (Deos)- 2-4%
    Cologne (EDC) – 2-4%
    Aftershave – 2-4%

  2. Where should I apply perfume?

    Spray/dab on your ‘hot spots’, or pulse points – behind the ears, temples, wrists, nape of neck, back of the knees and in the crease of your elbows. The blood flows close to the surface in these zones, and heats the fragrance oils.

    One big no-no: never ever rub their wrists together after applying fragrance, because it affects the oils.

  3. How much should I wear?

    This is personal – but enough so you can smell it, and not too much that it overpowers the surrounding area. Only when people come close should they experience your perfume. If you’re unsure about whether you tend to ‘overdo’ your fragrance, ask a (good) friend. And take into account the occasion, too: you would certainly want to wear more for a romantic night out than to the office, or lunch with a future mother-in-law!

  4. How long will the perfume last on me?

    That depends on the type of fragrance and on your unique odor footprint, as well as the oiliness or dryness of your skin. Perfume likes to ‘cling’ to oil. This could also mean enhancing the natural oil of your skin by applying a body lotion or a rich cream, before applying your perfume, to give it something to ‘cling’ to.

    The strength of the fragrance is also a factor, and so are the notes: deep, smoldering base notes – the woods, resins, leather and tobacco etc. – last longer. So, a fresh cologne will never last as long as an Oriental.

Ingredients
ETHYL ALCOHOL (96% V/V) CONTENT: 80% W/W DENATURED WITH 0.1549% OF T-BUTYL ALCOHOL + 0.00058% OF DENATONIUM BENZOATE. ALCOHOL DENATURED, PERFUME, AQUA, BHT, BUTYLPHENYL METHYLPROPIONAL, LINALOOL, BENZYL SALICYLATE , LIMONENE, CITRONELLOL, CITRAL
Regular price Rs. 995.00
EZE BOUJEE | UNISEX PERFUMES
EZE BOUJEE | UNISEX PERFUMES

EZE BOUJEE | UNISEX PERFUMES

FRESH, SWEET, OUD
Rich Fragrance & Perfect for everyday use: Experience a fragrance that channels retro vibes in a gold metallic bottle. This perfume blends leathery and oud notes, evoking timeless glamour and sophistication.
Manufactured by IncredibleIndriya Beauty Essentials PVT LTD.
Hero ingredients

Raspberry
Fruity and sweet

Oud
Warm and earthy

Leather
woody and earthy
How to use your eze
Twist and pull the cap to open your Eze. Spritz on your pulse points .i.e. behind your ears, near your armpits, the wrists and inner side of the elbow for maximum impact.
Care and storage

The key is to keep it away from light and heat – so a bathroom, or a sunny dressing table, is NOT the place for your fragrance: higher temperatures affect the top notes of a fragrance, making it musty, or more sour. If you have a dark cupboard to store perfume in, or a drawer, that’s perfect.

Ideally, keep it in the box, or – if you’re using a drawer – wrap bottles in a scarf, or even plastic, unglamorous as that is. Be aware that perfume that’s never been opened and kept in a dark place can last more than 40 years!

Faq’s
  1. What is the difference between Parfum, EDP, EDT, Deo, Aftershave and Cologne etc.?

    These descriptions are used to identify the strength or concentration of perfume oil in a fragrance. The concentrations can vary from fragrance to fragrance, but here is an average guide. In general, the higher the percentage, the higher the price

    Extract/solid perfume – 20-30%
    Perfume – 15-25 %
    Eau de Parfum (EDP) – 8-15% (Psst! All Eze perfumes are EDPs)
    Eau de Toilette (EDT) – 4-8%
    Deodorants (Deos)- 2-4%
    Cologne (EDC) – 2-4%
    Aftershave – 2-4%

  2. Where should I apply perfume?

    Spray/dab on your ‘hot spots’, or pulse points – behind the ears, temples, wrists, nape of neck, back of the knees and in the crease of your elbows. The blood flows close to the surface in these zones, and heats the fragrance oils.

    One big no-no: never ever rub their wrists together after applying fragrance, because it affects the oils.

  3. How much should I wear?

    This is personal – but enough so you can smell it, and not too much that it overpowers the surrounding area. Only when people come close should they experience your perfume. If you’re unsure about whether you tend to ‘overdo’ your fragrance, ask a (good) friend. And take into account the occasion, too: you would certainly want to wear more for a romantic night out than to the office, or lunch with a future mother-in-law!

  4. How long will the perfume last on me?

    That depends on the type of fragrance and on your unique odor footprint, as well as the oiliness or dryness of your skin. Perfume likes to ‘cling’ to oil. This could also mean enhancing the natural oil of your skin by applying a body lotion or a rich cream, before applying your perfume, to give it something to ‘cling’ to.

    The strength of the fragrance is also a factor, and so are the notes: deep, smoldering base notes – the woods, resins, leather and tobacco etc. – last longer. So, a fresh cologne will never last as long as an Oriental.

Ingredients
ETHYL ALCOHOL (96% V/V) CONTENT: 80% W/W DENATURED WITH 0.1549% OF T-BUTYL ALCOHOL + 0.00058% OF DENATONIUM BENZOATE. ALCOHOL DENATURED, PERFUME, AQUA, BHT, BUTYLPHENYL METHYLPROPIONAL, LINALOOL, BENZYL SALICYLATE , LIMONENE, CITRONELLOL, CITRAL
Regular price Rs. 995.00
EZE ELEVATE GIFT SET - 18ML | UNISEX PERFUMES
EZE ELEVATE GIFT SET - 18ML | UNISEX PERFUMES

EZE ELEVATE GIFT SET - 18ML | UNISEX PERFUMES

FLORAL, SPICY, OUD
Smells like: The best of all worlds with the Eze Elevate Gift Set, an exceptional trio of premium fragrances that are sure to make any occasion memorable. Perfect for gifting to a special someone or just treating yourself, this set combines the essence of femininity, masculinity, and unisex charm. Elevate your gift-giving experience with a trio that transcends boundaries and keeps the spirits on cloud nine! This gift set includes:
  1. Eze LIT: a floral, fruity, musky fragrance

  2. Eze Boujee: a fresh, sweet, oud fragrance

  3. Eze Magic: a spicy, gourmet, oud fragrance


Regular price Rs. 1,695.00